Sports and Entertainment Marketing

By: Ken Kaser; Dotty B. Oelkers

Price: $5.00

Quantity: 9 available


More Description

Sports and Entertainment Marketing 2E (Hardbound) incorporates feedback from instructors across the country. New video, more activities and projects, examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA prep combine to improve this second edition. The hugely popular sports and entertainment topics continue to be the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.

Title: Sports and Entertainment Marketing

Author Name: Ken Kaser; Dotty B. Oelkers

Categories: Other,

Edition: 2

Publisher: South-Western Educational Pub: 2004-05-14

ISBN Number: 053844049X

ISBN Number 13: 9780538440493

Binding: Hardcover

Book Condition: Used: Good

Type: Hardcover

Seller ID: 117-04-00042

Description: Book Leaves in 1 Business Day or Less! Leaves Same Day if Received by 2 pm EST! Cover has some wear, mostly corners and binding. Good. Multiple copies available. MI 19G